African Generation Y Students’ Mobile Advertising Usage

Attitudes towards Information Privacy amongst Black South African Generation Y Students: A Study of Loyalty Cards

Aim: In this era of globalisation characterised with rapid spread and usage of Information Communication Technology (ICT) and the capacity to store personal information, the issue of information privacy is becoming an increasing concern. In this study, the attitude of Black South African Generation Y students towards information privacy in relation to loyalty card usage was examined. Method: A ...

Evaluating Students’ attitudes and usage e of mobile in educational activities at Paramedical Sciences School

Introduction: Mobile learning is a new way of modern teaching method and a subset of e-learning that refers to a change in thinking about the design and planning of learning goals and environments. The purpose of this study was to investigate the attitude of students of the Medical Sciences School toward the mobile phone in educational activities and its usage. Methods: 150 students of Mashhad...

Uses and gratifications of mobile Internet among South African students

Trajectory-based Mobile Advertising

Rapid improvements in the precision of mobile technologies make it possible for advertisers to go beyond using the real-time static location and contextual information about consumers. In this study, we propose a new mobile advertising strategy that leverages full information on consumers’ offline movement trajectories from different mobility dimensions. To analyze the effectiveness of this new...

Mobile Contextual Advertising

....................................................................................................................................3! 1! Introduction .......................................................................................................................3! 1.1! Mobile Marketing..........................................................................................................